11/06/2021 11:49:58 9260 Oost-Vlaanderen

Market Activation Specialist Retail

  • Van de Velde nv
  • 9260 Oost-Vlaanderen
  • FMCG
  • Onbepaalde duur
  • Vast contract
  • Voltijds
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Van de Velde is ‘shaping the bodies and minds of women’ since 1919. Their mission is to improve the self-image of women through fashionable lingerie and in-store service. Van de Velde designs, produces and sells luxurious women’s lingerie under its own brand names (PrimaDonna, Marie Jo, Andres Sarda).

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Job description

An experienced marketing talent with a passion for fashion

  • You reinforce and implement the global retail marketing plan for VDV’s retailers in close collaboration with your retail marketing colleague.
  • You work on the conceptualization, planning & budgeting, production and implementation of all in-store activities & online executions. The different VDV stores are located in Germany, The Netherlands, the UK and the US.
  • You safeguard the visibility of all brands in line with their brand essence and this on all touch points (windows, in-store and online).
  • You monitor & evaluate retail marketing campaigns to measure effectiveness against agreed KPI’s.
  • You improve the retail marketing plan, according to brand consumer segments and channel strategy for all VDV stores across the globe, with special attention to the German market.
  • You report to the Trade Marketing Manager and work in close cooperation with the Retail Trade Marketing Team, the Brand Managers and Brand Communication Managers.


  • You obtained a master’s degree, preferably within Commercial Engineering or Economics and have a passion for fashion.
  • You gained a minimum of 2-3 years relevant marketing experience (experience in the fashion or luxury industry is considered as a plus) in a consumer driven environment and have a good understanding of the German (luxury) market.
  • You are a team player and people person with a commercial mind: you get a kick out of seeing the positive impact of your campaigns on sales.
  • You are hands-on, pragmatic and able to handle multiple projects at the same time.
  • You are good with numbers and know how to analyze a complex business.
  • You are fluent in Dutch and English. Knowledge of French and German is a plus.


  • You get to work in a passionate, pragmatic and professional team where you get the opportunity to learn & grow.
  • You get a job in the Belgian fashion industry, with exciting premium brands that truly make a difference in women’s lives.


Contact Tine Devey at +32 9 242 54 67.

This recruitment is exclusively conducted by Hudson.


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