11/06/2021 11:58:12 9260 Oost-Vlaanderen

Market Activation Specialist Wholesale

  • Van de Velde nv
  • 9260 Oost-Vlaanderen
  • FMCG
  • Onbepaalde duur
  • Vast contract
  • Voltijds
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Van de Velde is ‘shaping the bodies and minds of women’ since 1919. Their mission is to improve the self-image of women through fashionable lingerie and in-store service. Van de Velde designs, produces and sells luxurious women’s lingerie under its own brand names (PrimaDonna, Marie Jo, Andres Sarda).

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Job description

An experienced marketing talent with a passion for fashion

  • You execute the global trade marketing and various trade marketing initiatives to meet both retail partners & shopper expectations.
  • You integrate a multiple channel approach (independent clients, e-tailers, DPT stores, …) and support VDV’s retail partners with the transition into the digital world.
  • You support the Trade Marketing manager in conceptualization, planning & budgeting, production
  • to measure effectiveness against agreed KPI’s. You track and review the business (sell-in & sell-out) and make recommendations to improve the business plans.
  • You safeguard the communication of trade marketing initiatives to both internal stakeholders & retail partners to create a unique & differentiated brand experience in-store or online, targeted at shoppers & consumers.
  • You report to the Trade Marketing Manager and work in close cooperation with the Retail Trade Marketing Team, the Brand Managers and Brand and implementation of all in store activities & online executions for all brands.
  • You monitor & evaluate trade marketing & POS initiatives Communication Managers.


  • You obtained a master’s degree, preferably within Commercial Engineering or Economics and have a passion for fashion.
  • You gained a minimum of 2-3 years relevant marketing experience (experience in the fashion or luxury industry is considered as a plus) in a consumer driven environment.
  • You are experienced in digital marketing and are focused on optimizing performances.
  • You are a teamplayer and people person with a commercial mind: you get a kick out of seeing the positive impact of your campaigns on sales.
  • You are customer and consumer focused.
  • You are hands-on, pragmatic and able to handle multiple projects at the same time.
  • You are good with numbers and know how to analyze a complex business.
  • You are fluent in Dutch and English. Knowledge of French and German is a plus.


  • You get to work in a passionate, pragmatic and professional team where you get the opportunity to learn & grow.
  • You get a job in the Belgian fashion industry, with exciting premium brands that truly make a difference in women’s lives.


Contact Tine Devey at +32 9 242 54 67.

This recruitment is exclusively conducted by Hudson.


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