27/11/2020 14:42:46 9000 Oost-Vlaanderen

Digital Content Specialist


  • VIB vzw
  • 9000 Oost-Vlaanderen
  • Pharmaceutical and Healthcare
  • Onbepaalde duur
  • Vast contract
  • Voltijds
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VIB is an independent research institute where some 1,800 scientists and support staff from Belgium and abroad conduct pioneering research in life sciences.

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Job description

As our Digital Content Specialist, you will play a key role in improving VIB’s online presence. Together with the Communications Manager you will develop a social media strategy for VIB and design social media campaigns. You will turn existing content into engaging narratives for VIB’s diverse target audiences tailored to various channels, including web pages, e-mails, newsletters, blogs, social media posts, etc. You will work closely with colleagues from the communications team and the research centers to ensure a consistent tone of voice across all communication channels.

Responsibilities

  • You develop and implement strategies to grow VIB’s online communities and engage stakeholders
  • You provide content for VIB’s website, intranet, social media channels, and other (digital) projects across the institute
  • You turn existing texts into engaging content tailored to various target audiences and channels
  • You work closely with all VIB stakeholders within headquarters, the research centers, and core facilities to collect information and input and ensure that all web content is up-to-date, accurate, and has a clear purpose to end users
  • You have an eye for detail and perform on-going quality control to ensure that all copy, imagery, and messages are of a high quality
  • You know how to interpret Google Analytics data and implement SEO to generate more traffic
  • You are familiar with social media planning/posting tools and are able to produce social media campaigns
  • You monitor VIB’s online presence and prepare/present status reports
  • You stay up-to-date with new advancements in the digital world and share these insights with the team

Profile

  • You have a master’s degree in Biotechnology, Biology, Bioengineering, or equivalent. Alternatively, you have a master’s degree in Communication Management or Journalism with proven work experience in a life sciences environment
  • A keen interest in and affinity with life sciences and biotechnology is a must
  • Highly organized, with the ability to multitask on various projects with tight deadlines
  • Possess a data-driven mindset with the ability to use social media and web analytics to inform content strategy – you have the creativity of a copywriter with the analytical skills of a scientist
  • Familiar with and comfortable using audience personas to orient strategic decisions
  • Proven experience developing and executing social media campaigns on various platforms (e.g. Twitter, Facebook, and LinkedIn)
  • An excellent writer and editor, with good spelling and grammar IN ENGLISH
  • Able to research, collate and summarize information from different sources and stakeholders
  • Proven ability to write persuasively for a variety of audiences (i.e. business, academic, and the general public).
  • Experience using a content management system (preferably Drupal) to update and maintain VIB websites
  • Can communicate confidently and clearly with a variey of stakeholders
  • Capable of working autonomously as well as in a team

What they offer

  • A varied and exciting job in a dynamic, innovative, and international life sciences institute.
  • Full-time position with an open-ended contract
  • Salary according to your experience, with several additional benefits
  • Place of employment: Ghent

For more information, please contact Sarah Daniels by email (sarah.daniels@hudsonsolutions.com) or by phone +32 499 54 12 89

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