Marketing Coordinator Belgium & France

Hultafors Group provides a portfolio of leading brands within the product areas of Workwear & Safety Footwear, Hand Tools, Ladders & Scaffolding and Lighting solutions to professional craftsmen in 37 countries. The company brands, including Hultafors, Snickers Workwear, Solid Gear, and more, offer best-in-class experiences for users who rely on their gear. Owned by Swedish Investment AB Latour, the group which realizes a turn-over of 700 million euros, excels in brand-driven product categories in the industry and construction equipment sectors. Besides workwear and personal protection equipment, Hultafors is known for their excellent hardware portfolio in hand tools.
To achieve their continued growth in this hardware business, Hudson is looking for a Marketing Coordinator Belgium & France.

Digital Marketing and Brand Visibility

Position

As Marketing Coordinator, your main mission is to boost the brand’s visibility and engagement in Belgium and France through digital channels, with a strong focus on reaching and activating end-users.

Responsibilities

• You activate social and online channels, including social selling, by building and leveraging a local influencer network to increase brand visibility and engagement.
• You support the eCommerce Manager in accelerating digital sales to expand the online presence and reach.
• You implement and manage social media campaigns across various platforms to drive engagement, brand awareness, and website traffic.
• You develop and manage content for newsletters, targeting key audiences to enhance customer engagement and conversion rates.
• You drive influencer and affiliate marketing strategies to create new partnerships, boost traffic, and extend the brand’s digital reach.
• You analyze performance metrics and optimize digital campaigns to ensure maximum ROI.

Profile

• You have proven experience in marketing, preferably in a commercial or product-driven environment, with a strong focus on digital marketing.
• You have experience in running digital marketing campaigns, including social media, influencer marketing, and eCommerce, with a solid understanding of the latest trends in online marketing.
• You are proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and can independently create marketing materials.
• You possess excellent communication skills and can work both independently and as part of a team.
• You are fluent in Dutch, French, and English, allowing you to communicate effectively with stakeholders in both countries.
• You are driven, creative, and results-oriented, with a passion for creating impactful digital marketing campaigns.

Offer

You will have the opportunity to take on a dynamic and challenging role within an international company that represents premium brands. This is a full-time hybrid role as a Marketing Coordinator Belgium/France for our Hardware business unit, covering the brand Hultafors, located in Antwerp, with flexibility for remote work. Hultafors Group offers room for personal development and growth in an innovative and forward-thinking work environment. Additionally, you will receive a competitive salary, complemented by an attractive benefits package.

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